For years, BMW has been calling itself The Ultimate Driving Machine. So we decided it was time to find The Ultimate Driver. Tryouts were held on racetracks across the country with over 40,000 people showing up to prove their skills. The fastest drivers from each city advanced to the championship round, where they'll soon compete for the title of The Ultimate Driver.
BMW Ultimate Driver Case Study
ECD: Chris Polychronopoulos • ACD: Benjamin Cascella • ACD: Nigel Gross • CW: Simon Dolsten • AD: Jae Jung • Director: Kevin Osgood
SIGNED BY BMW M6
To cerebrate the 40th Anniversary of the BMW M brand and the launch of most powerful M lineup in history – The M5 and M6, we created one-of-a-kind pieces of mail personally signed by an actual BMW M6 Coupe trade mark.
CD: Marc Hartzman • ACD: Kevin Keehn / Cesar Rubin / Kathi Stark • Jr. AD: Jae Jung • Jr. CW: Chris Lane • Producer: Adam Lebenstein • Director: Kevin Osgood